Fewer launches, strong demand for finished projects
New condominium launches fell by 16.5% on the first half and 47.8% on a year earlier, to 3,098 units, because the future supply across the island is already large. The central west coast remains the main centre of new projects. There Laguna Property and Rhom Pho/AssetWise together launched 906 units, 69% of everything launched in the area.
To stand out in a crowded market, some developers are turning to branded residences and hospitality-managed projects. Newly completed projects found buyers quickly and pushed the half-year sales rate above 70%. In total, 3,641 units were sold and 70.8% of all condominium units have been sold.
Another 11,247 units are due for completion in 2026, so competition is expected to stay intense. CBRE expects new launches in 2026 to be about the same as in 2025, and says that success will depend on value-driven pricing or on matching what buyers now ask for.
Launches slow for the fourth half-year running
Eighteen villa projects with 283 units were launched, 28.7% fewer than in the previous half and 49.6% fewer than a year earlier. It is the fourth half-year in a row in which launches slowed, and several projects announced for the period were postponed or paused. Half of the new projects are on the central west coast, and mid-range villas priced at THB 15 to 35 million are the largest group.
Only 139 villas were sold, against 286 in the first half of 2025 and 231 in the second half of 2024. In total, 72.5% of all villa supply has been sold. Experienced local and Bangkok-based developers, among them Anchan, Botanica and Rhom Pho/AssetWise, supplied most of the volume.
Two projects mark the two ends of the market. Villa Kirara, a high-end launch, is priced at THB 29.0 to 97.4 million per villa. Avadina Hills by Anantara, completed in the half, is priced at THB 347 to 699 million. CBRE expects about 30% fewer villas to be launched in 2026, close to the 425 villas sold in 2025.
A slow third quarter weighed on hotels
Thailand received 16.3 million international visitors in the half, 2.4% fewer than in the first half. Phuket airport welcomed 8.76 million passengers over the whole of 2025, 1.3% more than in 2024, and 62% of them were international.
Hotel results softened: the average daily rate fell 7.0% on a year earlier to THB 4,520, and occupancy dropped 5.7 percentage points to 60.7%. Five new hotels added 632 rooms in the half, and nine hotels with 1,349 rooms opened over the year. The island has more than 46,000 rooms in over 250 hotels, and about 2,500 more are expected in 2026.
What stands out
- Villa launches slowed for the fourth half-year running, and sales fell back to 139 villas.
- Condominium sales rose sharply, helped by newly completed projects that buyers could see.
- The report names a high-end launch at THB 29 to 97 million per villa and a luxury completion at THB 347 to 699 million, so the market spans a very wide price range.
How to read this report
- This page summarises the research report of CBRE Thailand in our own words. The figures are theirs; we have not changed them, and the report is the authority if anything differs.
- Prices are in Thai baht. "On the previous half" means the half-year before; "on a year earlier" means the same half-year of the year before.
- The figures describe the projects the consultant follows. They are not a count of every transaction on the island, because Thailand has no open register of sales.
Source: CBRE Thailand, Open the original report (PDF)